Welcome to The Fairy Shop!

Where children's dreams come true!


Friend us on our Facebook Page to see our daily events, deals and promotions for both in-store and online visitors!

**Waitangi Day February 6  - Closed**

 Whether your child dreams of

fairies, princesses, mermaids, pirates or pixies. 

We are your one stop shop for all things party.

we specialise in making dreams come true....

Welcome to a fabulous world of imagination! 

The Fairy Shop is New Zealand's original and iconic fairy party venue and store, based on the trendy Ponsonby Road strip in Auckland. Operating for over two decades, it is the market leader as a retail and events space for all things fairy related.

Step into our store to delight in magical gift ideas, gorgeous dresses and fun a-plenty, as well as indulging in delicious cafe treats, fairy fluffies and great coffee in our kid friendly cafe.

While you're here why not book in for a memorable birthday party or event in our beautiful party venue rooms, or arrange for one of our fabulous kids entertainers to visit your home!


Contacting The Fairy Shop

You can find the The Fairy Shop at 79 Ponsonby Rd, Ponsonby, Auckland. 

Give the Fairy Queen a call on (+64) 09 360 1560

Visit us to see all of our gorgeous dresses and goodies in-store and to enjoy a delicious Altezano Brothers coffee and fairy fluffy in our gorgeous child-friendly cafe! 

We also have a great selection of kid friendly food and an array of treats for all of the grown ups as well.


The Fairy Shop Cafe & Classes

Our gorgeous downstairs cafe is open from 9:30 am-4:30 pm daily, so pop along whenever suits for a fairy fluffy, delicious coffee and a yummy treat to eat! No bookings are required, although we do ask that no outside food, drink or lunch boxes are brought onsite. 

Additionally, we are a completely nut-free zone and can cater to various allergies - give us a call on 09 360 1560 if you are planning a trip in and we can discuss options with you!

Alternatively, book in for a "Cafe Session"; a delightful morning of treats and fairy entertainment held in our upstairs party room and scheduled at 9:45am and 11am on Tuesday and Thursdays only. 

Ideal for a coffee-group outing with pre-schoolers or just a special treat for you and your little one. More information is available regarding pricing and availability under our Events Page. Bookings essential.


Our Fairy Promise
With more than 20 years of trade experience in creating beautiful and memorable parties for children of all ages, we are committed to providing a personalised and stress-free party experience.


Contact Us

Phone: 09 360 1560

Visit Us:
79 Ponsonby Rd 
New Zealand

Opening hours: 
Weekdays: 9.00 - 5.00 
Weekends: 9.30 - 4.30
or by arrangement

Cafe Open:  9:30 - 4:30 Seven Days

Car Park: We have 4-5 car-parks at the rear of the store. Please see image opposite for details on how to access this.


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